10 clever steps to follow the art of innovation and change the world.

10 clever steps to follow the art of innovation and change the world.

According to Guy Kawasaki, Former Apple Chief, a venture capitalist, an entrepreneur and advisor to Google who recently spoke at the opening of TEDx Berkeley about the art of innovation believe that for an innovation that could help people and change the world, 10 steps should be followed.

1.       Make meaning: The first step towards an innovation is to determine the meaning of your product. How can you change the world by your innovation? What is it that you want to provide to world?  E.g., Apple wanted democratized computer, Google democratized information etc.

2.       Make mantra: Mantra is the explanation of why your meaning should exist. It could be of three to four words that explains what you are trying to do. E.g. Nike has a great slogan “just do it”, that’s a slogan, a mantra explains why u should exist and the Nike mantra is “authentic athletic performance”.

3.       Jump to the next curve: The perspective is to jump curves, not to stay on the same curve that you’re on, not to try to do things 10% better. For e.g. in the late 1800s, early 1900s, ice was harvested in the US. 30 years later we have the ice factories. 30 years go by, refrigerator curved now. Great innovation occurs when you get to the next curve.

4.       Roll the DICEE: these are the five qualities of great innovation. It’s deep, intelligent, complete, empowering and finally great products are elegant.                      

5.       Don’t worry, be crappy: What innovators should do is not to worry about being crappy. Which is to say when you have the first refrigerators there may be elements of crappiness to it. When you have jumped to the next curve, it’s OK to have elements of crappiness to your revolution.

6.       Let 100 flowers blossom: The sixth thing is to accept that the positioning and branding ultimately comes down to what consumer decides not to what the innovator decides.

7.       Polarize people: Great products, great services, great innovation polarizes people. To have a great innovation don’t be afraid of polarizing people. E.g. you can love or hate Macintosh, you can love or hate an iPhone. It’s FINE. STILL POLARIZE.

8.       Churn baby, churn: In this, the innovators keeps repeating or creating versions of your product. To be an innovator, one must be in denial. Keep changing and keep evolving the product using feedbacks because innovation requires customer feedback.

9.       Niche thyself: The product should be unique and have value for the customer to be of a great innovation. If either of the element is missing from the graph, you won’t achieve greatness.

10.   Perfect your pitch: If you’re an innovator, you have to learn to pitch. A perfect pitch should have a customized introduction, starts with something customized that gets the audience attention. Secondly, the number of slides is much important as the introduction. The rule to follow is the 10, 20 and 30 slides 10-20-30 rule of presentations, the optimal number of slides in a presentation is 10, you should be able to give these slides in 20 minutes. 

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